Molly Gibson LAc - Acupuncturist at Ancient Roots
Project Type: SEO Sprint
Project Start Date: October 2024
Platform: GoDaddy
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Outcomes
This project focused on improving local SEO for Molly Gibson’s practice, Ancient Roots Acupuncture. The scope included a full website audit, keyword research with competitor analysis, implementation of meta‑data and on‑page SEO, and Google My Business recommendations.
Primary keyword moved from position 17 to position 8
Increased visibility in search results for key local acupuncture terms
New clicks and warm leads arriving through targeted keywords
The Project
We helped Ancient Roots Acupuncture move from position 17 for primary keywords to position 8! By targeting local money-making keywords and optimizing the website with SEO best practices, this helped Molly start ranking for several critical keywords.
After the SEO Sprint and optimization, the website started to receive clicks from these primary keywords. This helped bring new traffic and an increase in warm leads checking out the site!
When we first began, primary keywords were ranking in position 17, or more.
After the Sprint, the website was ranking for several keywords, including the primary keyword which had moved from position 17 to position 8. The website also started to receive traffic and clicks from the targeted keywords.
Challenges
We did run into some challenges utilizing the GoDaddy platform. Unfortunately we were not able to address several critical SEO optimizations that are available on other platforms.
Author bio
Footer link structure
Custom page meta data title’s
Custom URL’s
I believe this has a strong impact on the results. Acupuncture in Durango is also a very competitive SERP space, and will require long-term SEO to continue making progress on the initial foundation.
